India's #1

Digital Marketing for Security & Facility Businesses

Brand visibility and qualified leads - for PSA and FM companies ready to grow.

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Trusted by Security Agencies

Client outcomes consistently delivered

Domain Experience

15 Years

in Facility Services
Our Services

Digital Solutions Built for Security & Facility Businesses

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Technology & MarTech Advisory

The Right Technology at the Right Stage of Your Growth.

  • Digital Transformation Roadmapping
  • FM & PSA Technology Evaluation
  • UFM360 Implementation Partnership
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CRM & Marketing Automation

Turn Every Inquiry Into a Tracked, Nurtured Opportunity.

  • CRM Setup & Pipeline Management
  • Automated Lead Nurturing
  • Email Marketing Integration
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Website & Digital Presence

Your 24/7 Sales Representative. Built for Your Industry.

  • Industry-Specific Website Design
  • Mobile-Ready & Fast Loading
  • Lead Capture & Conversion Optimised
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Social Media & Content Marketing

Reach the Decision Makers Who Award Your Contracts.

  • LinkedIn B2B Content Strategy
  • Brand Recall Through Consistent Content
  • Human-to-Human Decision Maker Targeting
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Local SEO & Citation Building

Be the First Security Agency Found in Your City.

  • Google My Business Optimisation
  • State-wise Local Citation Building
  • PSARA-Compliant Geographic Targeting
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Brand Building

Be Found. Be Trusted. Be Remembered.

  • Professional Website & GMB Setup
  • Visual Identity & Collateral Design
  • Consistent Brand Presence Across Channels
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Lead Generation

Client Leads and Manpower Leads. Both. Systematically.

  • Client Acquisition Campaigns
  • Manpower Recruitment Campaigns
  • Platform-Specific Ad Management
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Growth Strategy

The Right Digital Strategy for Your Revenue Stage.

  • Revenue-Stage Digital Roadmap
  • Budget Allocation Advisory
  • Monthly Performance Reviews

15 +

Clients
Served

2 K+

Manpower
Leads

100+

Business
Leads

OUR APPROACH

Built for Real-World Service Businesses

DUPI exists because security agencies and facility management companies deserve better than generic digital marketing. Most agencies in this sector either have no digital presence or are working with freelancers who don't understand their business. We do. With 15 years of domain experience in the PSA and FM industry, we know your clients, your compliance requirements, your recruitment challenges, and your growth constraints. Our job is simple — make you visible, make you trusted, and bring you the right inquiries. Whether that's building your brand from scratch or running targeted lead generation campaigns, we work within your budget and your operational reality.

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How DUPI Works
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Approach

1 Principle

Client reality first

1 Focus

Context before tools

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Not Sure Where to Start?

Most security agencies below ₹5Cr revenue need both brand visibility and lead generation.

₹9,999

Monthly Subscription

Explore Growth Plan
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Just Getting Started?

Below ₹5Cr revenue? Build credibility fast. Website, GMB, social media - all set up and running within days.

₹3,999

Monthly Subscription

Explore Starter Plan
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Below ₹5Cr?
Here's What You Actually Need.

Most security agencies waste money on digital marketing because they start with the wrong thing. Agencies below ₹5Cr revenue need both brand building and lead generation running together. Above ₹5Cr, pure brand dominance takes over. DUPI brings this clarity to every client from day one.

See How We Work
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Our Expertise

Why DUPI Exists

Strategic Clarity

We tell you exactly what to do at your revenue stage. No guesswork.

Brand Building

From zero presence to trusted brand - we build credibility that converts.

Industry Focus

We work exclusively with PSA and FM companies.

Lead Generation

2,000+ manpower leads and 100+ client leads already generated.

Simple, Transparent Pricing

Choose a Plan That Matches Your Growth Stage

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₹3,999/month

+ ₹6,999 one-time setup

Website, GMB, social media & basic lead capture - your digital foundation.

Select - Starter Plan

No long-term lock-in. Cancel anytime.

  • Website with domain, hosting & SSL
  • Google My Business setup & optimization
  • Meta & LinkedIn setup + 6 posts/month
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₹9,999/month

+ ₹14,999 one-time setup

Everything in Starter plus paid ads, collateral design & campaign management.

Select - Growth Plan

No long-term lock-in. Cancel anytime.

  • Everything in Starter Plan
  • 2 collateral designs/month
  • Paid ads up to ₹10,000 ad spend/month
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₹24,999/month

+ ₹35,000 one-time setup

Full-stack digital marketing with CRM, automation & a dedicated account manager.

Select - Scale Plan

No long-term lock-in. Cancel anytime.

  • Everything in Growth Plan
  • CRM setup, automation & email marketing
  • Paid ads up to ₹30,000/month + dedicated manager
The People Behind DUPI

A Small Team With Deep Domain Focus

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Payal Mallick

Co-founder

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Founder & Digital Strategy Lead

15 years of experience in the PSA and facility management industry. Founded DUPI to give security agencies access to focused, outcome-driven digital marketing.

Anirban Goswami
Founder & Digital Strategy Lead
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Tech Lead

5 years of hands-on experience building and maintaining web applications. At DUPI, Ranjit handles all technical delivery - from client websites to platform integrations - ensuring every digital asset we build actually works the way it should.

Ranjit Bhattacharjee
Full Stack Web Developer
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B2B Branding Strategist

3 years of focused experience in B2B brand building. At DUPI, Aditi drives the visual and messaging strategy for security and facility management clients - helping them look credible, consistent and trustworthy across every digital touchpoint.

Aditi L.
B2B Branding Strategist

Industries We Serve

Focused Exclusively on Security, Guarding & Facility Management Businesses

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Ready to Get More Clients?
Digital Marketing Built Exclusively For Security & Facility Businesses.

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Get Started Today

Ready To Grow Your
Security Business Digitally?

Talk To Us
Insights & Resources

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